American Cars
Automobile industry in India$ The high growth in the Indian economy has
resulted in many foreign car manufacturers entering the Indian market. Rolls
Royce, Bentley and Maybach are examples of the few high end automobile
manufacturers to enter India in the recent years.Chennai is the automobile
capital in India. It has a lot of foreign direct investment in automobile
industry.Chennai is often called as the 'Detroit of Asia'.There were only a
few handful of cars in the Indian market in the 1980s. Most of these were
outdated models like Hindustan Motors' Ambassador (which is still produced
and sold). The only car with the latest technology then was the Maruti 800.
It became very popular because of the low price, high fuel efficiency and
good reliability. Since then the market has grown with over 20 manufacturers
and hundreds of models and variants. The Maruti 800 is at the lower end of
the price range costing approx US $5, 000 and Bugatti Veyron at the other
with a price tag of over 2 Million US dollars.The Indian automobile industry
has matured over the years and is now highly competitive with major
Japanese, Korean, European and Indian companies all holding significant
market shares.In addition to foreign models like the Hyundai Santro and the
Ford Escort various indigenous cars like the Tata Indica and the Mahindra &
Mahindra SUV, the Scorpio are also popular. These cars exported to the
markets worldwide. An electric car is also manufactured by a local
company, REVA.Tata Motors plans to produce the world's first air powered in
partnership with MDI of France.The passenger vehicle sales in India crossed
the one million mark in 2005. This segment grows at 10-15% annually. Around
85% of the cars sold in India are financed as against the global average of
70%.In neighbouring China, only 15-20% vehicles are financed.There are only
three cars in India for 1000 people as compared to the other extreme 500
cars for 1000 people in the United States.Goldman Sachs has predicted that
India will have the maximum number of cars on the planet by 2050 overtaking
the United States. BMW : BMW is manufacturer of prestigious sport sedans
that are known for their nimble handling. BMW enjoys good brand recognition
in India, thanks to Indian movies and the rich who have been importing these
cars for decades. It has set up a plant in Chennai, Tamil Nadu to manufacture
cars locally exclusively for the local market with no plans for export.It
set up a plant locally to circumvent the high import duties.3 Series , 5
Series. Chevrolet : Chevrolet has been one of the most recognized brands in
India for several decades. They were made popular as the vehicle of choice
of the heroes in Bollywood movies. The model lineup consists of vehicles
from cheaper sister brands like Daewoo. General Motors initially entered
India with the Opel brand, but the Opel brand was dropped in March 2006
because sales were at an all time low due to high prices and General Motors
wanted to focus more on their Chevrolet brand. Since the Chevrolet brand was
introduced in India, there have been no new Opel products.GM's Indian
operations were originally a JV between Hindustan Motors and GM, with most
of GM's vehicles assembled at Hindustan's plant in Halol, Gujarat. Since
then, GM India is now wholly owned by GM.Cars from Chevrolet are : Tavera -
Rebadged Isuzu Panther.Forester - (Discontinued) Rebadged First Generation
Subaru Forester. Aveo - Second Generation Daewoo Kalos sedan.Aveo UV-A -
First Generation Daewoo Kalos hatchback.Optra - Rebadged Daewoo Lacetti.SRV
- Rebadged Daewoo Lacetti.Spark - Formerly Daewoo Matiz in India.Chinkara :
Roadster, Jeepster.Daewoo :Cielo, Matiz, Nexia. Fiat : Fiat India has
struggled in India since its inception. The Fiat Uno was one of the first
products to be introduced. The Fiat Palio was later introduced and was
initially a big hit with its style and ride comfort coupled with solid build
but has slowly lost its sheen due to low fuel efficiency. Other models were
introduced such as the Palio Weekend and Siena. Fiat tried re-branding of
the Fiat Siena to Fiat Petra without much success. It roped in Sachin
Tendulkar as one of its brand ambassadors. Even Michael Schumacher appeared
in an ad for the Palio. It has entered now into an alliance with Tata Motors
to jointly manufacture cars at its plant in Ranjangaon, near Pune. The
facility will enable the two companies to make about 200, 000 cars per annum,
and also house an engine manufacturing unit with a capacity of 250, 000 units
per annum. The alliance will also see Tata Motors use Fiat's diesel
technology - the 1.3 litre multijet diesel engine - for its own vehicles.
The two companies also have a distribution and service partnership. Force
Motors $ Force Motors was formerly known as Bajaj Tempo Ltd. Founded in
1958, it is located in Akurdi, a Pimpri-Chinchwad neighbourhood of Pune,
India. They manufacture three wheelers, multi utility and cross country
vehicles, light commercial vehicles, tractors and now heavy commercial
vehicles.Gama, Cruiser Trax, Toofan, Challenger. Ford : Ford entered India
in collaboration with Mahindra & Mahindra in 1995 with a major plant in
Tamil Nadu. The first model was the Escort.Escort (Discontinued) - It was
offered with a 1.3 Liter petrol termed Alpha and 1.5 Liter Diesel engine
termed Orion, and at a time when the car wars in India had just begun. The
diesel version was fancied by many due to the fact that diesel was available
at half the price of petrol(gasoline/gas) in India at that time.